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Privacy Statement

 
 

Elite Models Online – Privacy Statement

This Privacy Statement explains how Elite Models Online ("we", "our", or "us") collects, uses, processes, and protects your personal data when you visit and purchase from our website. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

To process your orders and provide the best possible service, we collect the following personal information when you interact with our website:

  • Identity Data: Name, surname, and title.
  • Contact Data: Delivery address, billing address, email address, and telephone numbers.
  • Transaction Data: Details about payments to and from you, and details of products you have purchased from us.
  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, and location data.

2. How We Use Your Information

We only use your personal data when the law allows us to. Most commonly, we use your data to:

  • Fulfil Our Contract: Process and deliver your order, manage payments, and update you on stock or delivery issues.
  • Customer Support: Respond to your product enquiries, guarantee claims, or fault reports.
  • Legal Obligations: Comply with tax, accounting, or consumer law requirements.

3. Data Security and Third-Party Sharing

Elite Models Online strictly protects your data. We do not sell, rent, or disclose buyers' information to third parties for marketing purposes. Your data is only shared with trusted third parties strictly necessary to complete your transaction:

  • Payment Processing (Judopay): All credit card transactions are processed securely via Judopay. Your transaction information is encrypted and handled in compliance with the highest Payment Card Industry Data Security Standards (PCI-DSS). No sensitive cardholder details or unencrypted card numbers are ever stored on our website servers.
  • Delivery Couriers: Your name, address, and phone number are shared with our shipping carriers (e.g., Royal Mail or couriers) strictly to ensure successful delivery.

4. Cookies

Cookies are small files placed on your device to help our website function efficiently.

  • Our Use: We use cookies on this shopping site, but only to track the contents of your shopping cart once you select an item, and to keep you logged into your account.
  • Control: You can set your browser to refuse all or some browser cookies, but note that disabling cookies will prevent you from placing an order on our site.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or tax reporting requirements (typically 6 years for transactional data under UK tax law).

6. Your Legal Rights

Under UK GDPR, you have the right to:

  • Request access to a copy of the personal data we hold about you.
  • Request correction of any inaccurate or incomplete data.
  • Request erasure of your personal data (where we no longer have a legal overriding reason to keep it).
  • Object to or restrict the processing of your data.

To exercise any of these rights, please contact us at [email protected].