When it comes right down to it, Tamiya's main goal is to offer the world the most rewarding modeling experience possible. Grasping the various parts, assembling, and finally painting a finely crafted model is truly a special and rare experience in today's modern world. Tamiya feels that this hands-on experience is invaluable. So whether it's their careful attention to quality, or their commitment to ease-of-assembly, they are always striving to create truly fulfilling ways to spend one's time.